Spread the word Now you’ve decided to get involved and fundraise, you’ll need to start spreading the word about what you’re doing to raise money through your social media and by contacting your local media.
The Doula Association Pay it Forward Program is supported hugely by your donations, so the more people who know about your fundraising, the more you could raise to help make a lasting difference to people's birthing and early parenting journeys.
Use social media You can use social media to promote your event, let people know why you’re fundraising for the PIFP and boost your donations.
Type @thedoulaassociation in your Facebook posts (you’ll need to ‘like’ us first).
Type @_thedoulaassociation_ in your Instagram posts
Use photographs and videos to tell your fundraising story, show people how much effort you are putting into your fundraising and remind them to sponsor you.
Tag other people, especially on Facebook, Twitter and Google+ to spread your message even further.
Make sure you’re getting the most out of Facebook, Twitter Instagram and blogging by downloading our social media pack below.
Fundraising for TDA PIFP Social media pack Download
Contact your local newspaper or radio station In your press release remember to:
Include the most important information in the first paragraphs: when, who, where, what and why
Quote the person taking part
Give further details
Include examples of how fundraising for TDA PIFP makes a difference
Include the link to your Justgiving fundraising page or to our paypal link for people to donate.
Include pictures from your fundraising activity or preparations, if contacting a newspaper
Ask if they would be interested in sending a photographer or reporter, if you have yet to do your challenge.
We have a press release template for you to try, which you can download below. Make sure you address your press release to the right person – contact the news desk to get their details. After the event tell the news desks about all your hard work and how much money you raised.
Fundraising for TDA PIFP: Press release template Download