 This month we interviewed one of our most recently accredited Doulas, Sharon Pollard from Doula Power.
What services do you offer? Birth & Postnatal Doula Where do your clients come from? Clients are mainly from Essex and East London What works for you and what has been less successful? What works for me in terms of finding work is belonging to Doula UK and The Doula Directory - 50% of my enquiries have been through both of these. I have had a couple of enquiries from Instagram and nothing from Facebook. What works for me in terms of day to day being a doula is the network I have built with other doulas, from the fabulous women I trained with who are always there to guide and support, to the women I have met locally and through Doula Huddles with The Doula Association. The information and the experience they share is invaluable and 50% of my work is from enquiries that other doulas cannot commit to, so I send them my links. I did remove my prices from my website based on some marketing stats, but that hasn't affected the number of enquiries I've had via my website....which currently stands at zero! Whilst outsourcing my website to be designed and built cost me a lot of money, as a technophobe, it saved me valuable time and stress so I still feel it was money well spent. Has the way your run your business changed since we went into lockdown last year? I've only launched my business from June last year so lockdown didn't really affect my business. I did have a client who had to request a 2nd birth partner and thanks to the template letter, permission was granted and I was able to be with my client and her partner. I've also grown to use the doula community for advice and support so much more. What do you wish you had known when you started out? The uncertainty of work. I had assumed I would build my business and eventually be able to give up my day job, but that hasn't happened. I guess it's early days, but I did think I would receive more enquiries, so a little disappointing. That could be desperation though - just want to be a doula full time and the day job just isn't doing it for me! I also wish I had done the biomechanics course sooner - it's a game changer and has been super useful with subsequent clients. What’s your biggest tip for new doulas? Your clients value you a lot more than you realise so have the self- belief and confidence that you are helping somebody more than you know. Also, just because that phone call comes when labour has started, don't cancel your day and sit waiting by the phone - I've done it once and won't do it again. Showered, dress & ready to go with my bag, cancelled my pilates class and didn't like to "start my ironing" (who does?!) in case I had to go....it took another 14 hours before I went anywhere. Dowh! Any doula-life hacks? I don't feel experienced enough to be offering doula-life hacks yet, but I would say use other experienced doulas as a sounding board. In the same way the clients find the doula that is right for them, you will find a wiser more experienced doula who is on your wave length and that can lead to advice, sharing of information, back-ups and shared care. What is next for you and your business? Currently completing a paediatric first aid course and I have a baby massage and baby yoga course lined up. I think it’s good to have a few strings to your bow in the world of pregnancy and babies and I love learning. I have been asked to submit another blog by a baby retailer - they loved the first one. I'm also speaking at a mums event about what a doula is. I'm alongside a panel of experts including a postnatal personal trainer, lactation consultant and pelvic physio, which is exciting. It will be good to connect with more Mums in my local area – networking has always been key to developing roles in my career, both before doulaing and now. If you would like to be featured in our next How I Work it, please email referrals@thedoulaassociation.org
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 To download the doulaing at a distance helpful handout, click the image. To watch the Doulaing at a Distance session on you tube click here To download the template letter for second birth partner access click the image below.   If you were not able to attend our AGM and would like to know more, you can view the recording here. You can access the slides as a PDF by clicking the image above.
When you're a member of The Doula Association, you will get a £2 discount every month on your listing on The Doula Directory! As well as all the other wonderful benefits our cuddle has to offer. This effectively makes your membership free! Or you can choose our £5 a month option which includes even more benefits, such as regular doula moolah and doula discovery sessions! If you haven't joined The Doula Association by Friday 28th January, and you have a listing on The Doula Directory, your Doula Directory subscription it will be transferred to the regular monthly price of £10/month and you will be removed from The Doula Association private Facebook group. Don't loose the benefits, sign up now to remain a part of this supportive cuddle!  Hello lovely doulas,
Firstly, a huge thank you for taking the time to respond to our survey about the PIFF. With the wonderful feedback that was provided and further opportunities and ideas that have come to light in the last few weeks, we are excited to announce that it will be called the Pay it Forward Program (PIFP) because, this is going to be MUCH more than just a fund. We are going to partner with other organisations such as The Happy Baby Community, not only to provide doula support to people in need, but also to help people from disadvantaged and marginalised communities to become part of our doula cuddle at the association, by providing subsidised training for doulas in partnership with the Birth Bliss Academy and hopefully in the future, other doula course providers, and then, ongoing support through the Doula Association. We want to have a diverse organisation that truly pays it forward, in as many ways as we can. We are dedicated to putting structures in place to ensure that this is not just a statement but a reality. Survey results – What your lovely voices told us about what you want for the PIFP:
All people applying to the pay it forward program, from every race, religion, relationship status, sexual or gender orientation are welcome. Successful applicants will be able to search for a PIFP registered doula on the doula directory. You can apply either for birth or postnatal support (but not for both). You must fulfil the following criteria to apply and be able to provide documentation as evidence that you:
If you do not fit our eligibility criteria for the pay it forward fund, please do search for doulas in your local area and see if they are able to meet your budget. Many doulas work on a sliding scale and may be able to help you at a reduced fee.
Click here to fill in the application form Booking for PIFP doula course Firstly, fill in the application here, then booking information will be sent to you How do I or my friends and family donate to the PIFP? You can make a one-off donation. We will be launching very soon! You can set up a regular donation soon, we will let you know when. What does PIFP doula birth support include?
What does PIFP doula postnatal support include?
We hope you all have a wonderful summer, Shellie Poulter Referrals Coordinator  This response was put together by Shellie Poulter with the help of Elizabeth Odunlami. We have also included responses and comments from members and other contributors. 1. The reasons for induction being offered – This needs to have CLEAR medical reasons as to why an induction is being offered as birthing people are very often pressured into induction, do not know they have a choice to decline induction or are told their baby is at 50% increased risk of dying if they don’t have an induction. This is not evidence-based information and is coercion and therefore can’t be described as an informed decision that is being made.
“Patient-perceived pressure from clinicians significantly predicts labour induction and caesarean delivery. Efforts to reduce provider–patient miscommunication and minimize potentially unnecessary procedures may be warranted.” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4545342/ Whilst it is clear that not all clinicians are statisticians, guidance needs to be given when asking clinicians to provide information on the increase in risk for pregnant people when considering whether or not to induce labour: the increase in risk should be provided in absolute NOT relative terms thereby giving the deciding family a clear indication of what risks they will potentially expose themselves to. The right to refuse induction of labour must be clearly communicated “Women feel unable to request anything other than what medical staff suggested” Lou S, Hvidman L, Uldbjerg N et al (2018). Women‘s experiences of post term induction of labor: A systematic review of qualitative studies. Birth: Issues in Perinatal Care. https://doi.org/10.1111/birt.12412 2. The alternative options need to be clearly laid out and explained in the guidelines so that all evidence-based information and choice are clearly stated. There are always pros and cons of all choices and this information should be balanced, not just stating negatives for one option and not the other. Long term impacts of Induction on Child and mother health and well-being also need to be considered and have not been in this guidance or evidence review The evidence in the latest research by Dahlen et all (2021) clearly indicates that “IOL for non-medical reasons was associated with higher birth interventions, particularly in primiparous women, and more adverse maternal, neonatal and child outcomes for most variables assessed.” https://bmjopen.bmj.com/content/11/6/e047040 3. The information on the NHS website needs to be evidence-based information that is accurate, true and up to date. NHS website “If you're overdue Induction will be offered if you do not go into labour naturally by 42 weeks, as there will be a higher risk of stillbirth or problems for the baby.” This is not clear information and using terms such as ‘higher risk’ is not giving people enough detail to consider all their options. This information needs to be up to date and clear, showing the figures and actual risks and also include the pros and cons of each choice. NHS website “If your waters break more than 24 hours before labour starts, there's an increased risk of infection to you and your baby.” Where is the evidence to support this? If waters break before 37 weeks, expectant management is deemed appropriate. Why is this not the case after 37 weeks? What evidence is there for a 24 hour cut off period? This used to be 96 hours and many trusts had a 48 hour guideline. Some trusts are stating reasons for induction that have not been shown in research studies. E.g. NHS Isle of Wight Induction of Labour document states that “there is an increased risk of a baby developing problems as the placenta becomes less efficient” There is no evidence to support this statement, so the information is not evidence-based that is being given as a reason for induction. Birthing people are therefore, offering their consent based on FALSE information. One approach to limiting the unnecessary use of antimicrobials is to use the “sepsis calculator” developed by Puopolo et al [205] to estimate the probability of early-onset sepsis (EOS) using maternal risk factors in neonates born at 34 weeks of gestation or Later. Utilizing data from more than 600,000 infants at at least 34 weeks’ gestation at birth, the investigators developed a model for EOS risk prediction based on objective maternal factors, then combined that model with findings from examination of the infants. [206] The model uses three categorical variables: group B Streptococcus (GBS) status (positive, negative, uncertain), maternal intrapartum antimicrobial treatment (GBS-specific or broad spectrum), and intrapartum prophylaxis or treatment given 4 hours or longer before delivery (yes, no) in addition to the following continuous variables: highest maternal intrapartum temperature (centigrade or Fahrenheit), gestational age (weeks and days), and duration of rupture of membranes (hours). A predicted probability per 1,000 live births can be estimated using the calculator (http://newbornsepsiscalculator.org). Several retrospective studies demonstrated that the use of the sepsis calculator in a population of well-appearing neonates (≥34 weeks' gestation) exposed to the clinical maternal diagnosis of chorioamnionitis would have substantially reduced the proportion of neonates undergoing laboratory tests and receiving antimicrobial agents. [202, 207, 208, 209] https://www.cochrane.org/CD005302/PREG_it-better-baby-be-born-immediately-or-wait-labour-start-spontaneously-when-waters-break-or-after-37 - Planned early birth (compared with expectant management) after PROM at term MAY help to reduce infection for women without increasing the need for a caesarean section, and neonatal infection may also be reduced. However, evidence about longer-term effects on children is needed. There is low quality evidence to suggest that planned early birth (with induction methods such as oxytocin or prostaglandins) reduces the risk of maternal infectious morbidity compared with expectant management for PROM at 37 weeks' gestation or later. A review of the available evidence indicates that the placenta does not undergo a true aging change during pregnancy. There is, in fact, no logical reason for believing that the placenta, which is a foetal organ, should age while the other foetal organs do not: the situation in which an individual organ ages within an organism that is not aged is one which does not occur in any biological system. The persisting belief in placental aging has been based on a confusion between morphological maturation and differentiation and aging, a failure to appreciate the functional resources of the organ, and an uncritical acceptance of the overly facile concept of “placental insufficiency” as a cause of increased perinatal mortality. https://fn.bmj.com/content/77/3/F171 https://www.ajog.org/article/S0002-9378(17)30756-1/pdf - MAY contribute to placental ageing and still birth but Not Conclusive evidence, just a hypothesis that certain factors were present in still birth and other placentas https://fn.bmj.com/content/77/3/F171 - Acidosis was attributed more to a reduction in amniotic fluid level than placental degradation “The two most potent causes of increased morbidity in prolonged pregnancy are therefore clearly unrelated to any change in placental functional capacity. Examination of placentas from prolonged pregnancies shows no evidence of any increased incidence of gross placental abnormalities, such as infarcts, calcification, or massive perivillous fibrin deposition. The most characteristic histological abnormality, found in a proportion of cases but certainly not in all, is decreased fetal perfusion of the placental villi.13 The fetal villous vessels are normal in placentas from prolonged pregnancies44 and Doppler flow velocimetry studies have, in general but not unanimously, indicated that there is no increased fetal vascular resistance in such placentas.45-47 The decreased fetal perfusion is therefore probably a consequence of oligohydramnios, because umbilical vein flow studies have shown that fetal blood flow to the placenta is often reduced in cases of oligohydramnios.48 It has to be admitted that the pathophysiology of prolonged pregnancy has not been fully elucidated. It seems, however, quite clear that any ill effects which may befall the foetus in prolonged gestations can not be attributed to placental insufficiency or senescence.” 4. “There was evidence that caesarean birth, perinatal mortality and neonatal intensive care unit admission are reduced by earlier induction of labour (at41+0weeks) compared to later induction (at 42+0weeks or after), and there may also be a reduction in assisted vaginal birth with earlier induction. However, there was not enough evidence to identify the optimal timing of induction more precisely and so the committee made a research recommendation.” Surely a recommendation that does not have enough evidence to determine the effective timing should not be introduced when there are known negative impacts on maternal and infant outcomes with induction. Especially when due dates are not proven to be accurate at all and a blanket approach is going to have a negative impact on a huge number of people’s birth experiences. This is not individualised care. It is not ethical or appropriate to make a recommendation this far reaching and sweeping in nature. Especially considering the findings from Dahlen et al (2021) That showed those who had labour induced had higher rates of epidural/spinal analgesia, caesarean section (except for multiparous women induced between 37-40 weeks), instrumental birth, episiotomy and PPH than women with a similar risk profile who went into labour spontaneously. The children also had higher odds of birth asphyxia, birth trauma, respiratory disorders, major resuscitation at birth and hospitalisation for infection up to the age of 16” Surely this will cost birthing people, babies and the NHS far more than expectant management to 42 weeks. SWEPIS STUDY “It could be argued that the higher mortality in the expectant management group in our study is partly due to lack of routine foetal surveillance with cardiotocography or ultrasonography between 41 and 42 weeks unless there were clinical signs of complications. In general, however, the adverse perinatal outcomes were not higher in the expectant management group in our trial compared with the INDEX trial, and the median gestational age at delivery was higher in the expectant management group in our trial (292 days) than in the INDEX trial (289 days), which could augment mortality rates. No perinatal deaths occurred among women recruited in the Stockholm region, where all women are offered a routine ultrasound scan at 41 weeks (before randomisation), with the aim of identifying women with an increased risk for adverse outcomes. 230 women would need to be induced to save one life. Is this ethical? Cost effective and taking into consideration the long-term health and mental wellbeing impacts that Induction has been shown to cause in several studies. 5. “Support the woman in whatever decision she makes” We welcome this inclusion in the guidance. Especially in light of the evidence from https://bmcpregnancychildbirth.biomedcentral.com/articles/10.1186/s12884-020-03137-x “Clinicians counselling mothers concerning the need for labour induction should be aware of mothers’ perceptions about birth and engage in true shared decision making in order to avoid the maternal perception of being pressured into labour induction. Experience about people not knowing they had a choice, people being chastise for their decision etc” “One in six (16%) women who planned to have a vaginal birth reported feeling pressure from their provider to have an induction (Table 2), with more women who actually had an induction reporting pressure (27%) than those who did not (7%), Non-Latina white women who had an induction were most likely to report having felt pressured (36%). Other groups reporting significantly higher levels of perceived pressure included women 35 or older (21%), those with at least a college education (21%), those who were obese prior to starting their pregnancy (23%), first time mothers (20%) and women who had reached week 41 of their pregnancy (26%). We also found almost 1 in 4 mothers (24%) who experienced an induction prior to 39 weeks reporting feeling pressure to do so, though most of those cases involved a medical indication. Among mothers with an elective induction at less than 40 weeks, 17% reported feeling pressure to do so. 6. In uncomplicated singleton pregnancies, offer induction of labour at 41+0 10weeks, to take place then or as soon as possible afterwards. [2021] – We strongly object to this addition to the NICE guidance due to lack of evidence as to an appropriate time to offer induction as stated in the guidance. A due date is a construct from blanket recommendations of induction at 41 weeks are not appropriate, proportionate or individualised care. If there are not risk factors, there is not a strong enough body of evidence to recommend this in the guidance as there are mounting studies showing not only the short-term physical and mental negative impacts that induction can have but also the long-term impacts on maternal mental and child physical health. Dahlen et al (2021) Also, due dates are based on a German doctor from 1812 based on a theory that pregnancy lasts 10 lunar months, which was based on the bible. This is NOT evidence-based care. Different people have different cycle lengths, the lunar cycle is in fact 29.5 and not 28 days so the calculation is inaccurate, Parikh’s formula takes cycle length into consideration but doesn’t allow for irregular cycles or differ from the average cycle length. Ultrasound dating may be accurate to within 3-5 days if performed before 12 weeks but the accuracy decreases as the baby grows, the margin for error in the 2nd trimester being 8 days and in the 3rd trimester being 14 days... This is NOT accurate data to be making life changing, sweeping guidelines on. Only 3-5% of babies are born on their estimated due date – This is NOT an accurate dating system. 80% of babies are born 2 weeks either side of the EDD so why not leave the guidelines at offering induction at 42 weeks as there is not sufficient evidence to move the recommended date earlier. It is not ethical or appropriate. 7. Explain to women that the risks associated with a pregnancy continuing beyond 41+0 weeks increase over time, and include: •increased likelihood of caesarean birth •increased likelihood of the baby needing admission to a neonatal intensive care unit 16 •increased likelihood of stillbirth and neonatal death 17 •a possible increased likelihood of assisted vaginal birth (using forceps 18 or ventouse).[2021] If these risks are stated in the NICE guidance, the risks of induction itself also need to be clearly stated. All risks should be given clear indication of their likelihood compared to other outcomes so informed decisions about care can be made. Best practice involves clearly stating numbers and comparisons so people can make an informed decision. Saying an increased risk of something tells you nothing because it could be an 0.1% increased risk or a 99% increased risk and that will change how people make informed decisions about their care If information is not clearly given at appointments and people are coerced into having an induction, this is directly contravening the Hippocratic oath as something that knowingly causes harm is being advocated for without a balanced option of expectant management and the pros and cons for this being stated. 8. Consider induction of labour from 39+0 weeks in women with otherwise uncomplicated singleton pregnancies who are at a higher risk of complications associated with continued pregnancy (for example, BMI 2230kg/m2or above, age 35 years or above, with a black, Asian or minority ethnic family background, or after assisted conception). Why induce early at 39 weeks when trying to prevent continued pregnancy. Normal gestation is 37-42 weeks so offer induction past 42 weeks not before – in uncomplicated singleton pregnancies, why are guidelines suggesting introducing an intervention with known complications and side effects that in your own words can cause a negative experience for birthing people and their babies when you can leave them to birth naturally, which is known to be more beneficial physically and mentally for them. Induction can be offered when people reach continued pregnancy, not well before. Induction in people with increased BMI- Cesarean birth was more common among women with obesity compared with women of normal weight following labour induction (Mantel-Haenszel fixed-effect odds ratio, 1.82; 95% CI, 1.55-2.12; P < .001). Maternal obesity was associated with a longer time to birth, higher doses of prostaglandins, less frequent success of cervical ripening methods, and higher dose of synthetic oxytocin, as well as a longer time to birth after oxytocin use. Therefore why consider induction early when you know that it is more likely to cause problems and be unsuccessful thus wasting money, NHS time and causing upset and trauma to birthing people and their babies. Suggesting that the BMI is used as a standalone tool for measuring risk or as a risk indicator puts racial minorities at increased risk; it is well known that the BMI has a racial bias (NICE has produced research on the subject matter). It is generally weighted towards White people but also ignores variables such as lifestyle, bone density and muscle mass. For instance, an active gym goer who regularly carries out weight bearing exercises is more likely to fall into the overweight/obese range on the index because of their healthy lifestyle will likely result in increased muscle mass and bone density. Using outdated tools such as the BMI as standalone risk indicators increases risk for minority races and people who actively exercise. 35 years or above - “With people who are 35 or older, the care provider’s perception that a person is “high-risk” because they are older might lead to a higher chance of them having an intervention, regardless of the actual need for the intervention. So there needs to be a lot of conclusive, good quality evidence before putting this recommendation in the guidelines as people are likely to be offered induction for no other reason than bias and that is not ethical. There has been one trial in induction of people aged over 35 and it indicated that induction of labour did not improve outcomes or caesarean rates, it was too small to determine if induction could reduce the risk of stillbirth or newborn death. There were 600 participants and 0 deaths. (35/39 trial). Therefore there is not enough evidence to induce people early based soley on their age when they have otherwise uncomplicated singleton pregnancies. This is just ageist and not acceptable to be in the guidance. Black birthing people are 1.5-2 times more likely than white birthing people to have stillbirth at every week of pregnancy (Muglu et al, 2019). Racial health disparities are due to racism in all of its forms, including the effect of prejudice and institutional/systemic racism (Williams and Mohammed, 2013; Bailery at al. 2017). Evidence-based solutions to mitigate racial disparities in pregnancy outcome include doula support and midwife-led models of care (Bohren et al. 2017; Kozhimannil et al. 2016; Thoma et all. 2017; Sandall et al. 2016). Race specific guidance on IOL reinforces racist idea that minority people’s bodies are deficient and are at issue rather than addressing the disparity in quality of care that causes the statistical divergence in risk. This specific guidance gives room for the healthcare system not to pick up mistreatment of monitory patients and allows room for preventable deaths to exist without being picked up. Where is the evidence that putting people from all of these “categories” on a highly medicalised induction pathway will close the disparity gap? This will lead to severely limited choices for these people (no birth centres / homebirths / midwifery-led care - all of which improve outcomes) This recommendation is treating racism with racism - black and brown bodies are not inferior and it is not ethical to induce healthy babies and women with uncomplicated pregnancies at 39 weeks based on the colour of their skin. Inducing black and brown bodied people early will not end the disparities in outcomes The ARRIVE trial stated that a policy of induction was linked to fewer perinatal deaths compared to expectant management, though absolute rates were small (0.4 versus 3 deaths per 1000, “high-certainty evidence”). Overall, the number needed to treat was 544 people with induction to prevent 1 perinatal death. This again is not ethical, practical, or financially viable. The difference in spontaneous birth for ART babies versus spontaneous conception is non-existent beyond 28 weeks so why is routine induction with no complications being suggested? Also the increased risk of still birth is likely to be attributable to the factors that meant that people were not able to get pregnant in the first place, not the actual procedures themselves, so this would not be relevant for same sex couples or surrogates who have undergone Assisted Conception in order to have a baby, so this is not individualised care but a blanket inclusion that does not make logical or ethical sense. Risk of stillbirth and infant deaths after assisted reproductive technology: a Nordic study from the CoNARTas group A A Henningsen et al. Hum Renprod. 2014 May (Pubmed.gov) 9. Expectant management until 37+0 weeks. [2008, updated 2021 Your own evidence review and guidance states: “1.1.10.3 Imprecision and clinical importance of effects Neonatal infections were lower in the immediate delivery group compared with expectant management. When the 2 included studies were meta-analysed, this effect had a high degree of imprecision, and was non-significant, with confidence intervals crossing the line of no effect.” How can one low quality study be used to effect a nationwide policy? Why can expectant management not be continued as long as mother and baby are healthy? https://www.nice.org.uk/guidance/ng195/evidence/c-timing-of-delivery-to-reduce-the-risk-of-earlyonset-neonatal-infection-pdf-9078465712 10. “When making a shared decision, take into consideration the following factors” The decision is NOT shared. The discussion should include the birthing person, options should be presented clearly to them but the decision is their own and not anyone else’s. This needs to be made clear in the guidance as bodily autonomy is very clear in human rights law and needs to be clear in the NICE guidance. 11. Risks for induction also need to be included in this discussion in order to make a balanced point from which the birthing person can make an informed decision. Here only the risks of not inducing have been included. They need to be presented in the guidance as they will be presented in practice. Any risk discussed should be provided in absolute NOT relative terms thereby giving the deciding family a clear indication of what risks they will potentially expose themselves to. 12. induction of labour as soon as possible or expectant management for up to 24 hours. The evidence for a 24 hour window when people who are not at term are offered expectant management sometimes for weeks seems to contradict your own evidence review and guidance which states: “1.1.10.3 Imprecision and clinical importance of effects Neonatal infections were lower in the immediate delivery group compared with expectant management. When the 2 included studies were meta-analysed, this effect had a high degree of imprecision, and was non-significant, with confidence intervals crossing the line of no effect.” How can one low quality study be used to effect a nationwide policy? https://www.nice.org.uk/guidance/ng195/evidence/c-timing-of-delivery-to-reduce-the-risk-of-earlyonset-neonatal-infection-pdf-9078465712 13. a woman has prelabour rupture of membranes at term (at or over 37+04weeks) and has had a positive group B streptococcus test at any time in their current pregnancy, offer immediate induction of labour or caesarean birth.[2021] Surely they should also be offered expectant management, even though there is an increased risk, the choice is still that of the birthing person and is clear in human rights law that their decision should be respected even if it risks theirs or their baby’s life 14. We welcome the inclusion of supporting the birthing person’s decision in accordance with human rights law 15. “That membrane sweeping might make it more likely that labour will start naturally, and so reduces the need for induction of labour” - We do not feel that offering more membrane sweeping is justified with the lack of evidence for effectiveness and the potential increased risk of infection https://www.cochrane.org/CD000451/PREG_membrane-sweeping-induction-labour “Membrane sweeping appears to be effective in promoting labour but current evidence suggests this did not, overall, follow-on to unassisted vaginal births. Membrane sweeping may reduce formal induction of labour. Only three studies reported on women’s satisfaction with membrane sweeping. Women reported feeling positive about membrane sweeping. While acknowledging that it may be uncomfortable, they felt the benefits outweighed the harms and most would recommend it to other women. Further research is needed to confirm our review findings and to identify the ideal time for membrane sweep and whether having more than one sweep would be beneficial. Further information on women’s views is also needed. Evidence Based Birth says: “However, in general, there was a high risk of bias for performance bias due to the fact that all 44 studies did not do any masking in the study. This is sometimes called blinding. Masking would mean that clinicians and researchers did not know who was receiving which treatment, either the actual treatment or the no treatment or the placebo or sham. When no masking is used, as with all of these studies, this may lead to performance bias in which clinicians may be biased towards giving better care to the treatment group in hopes that the treatment will be shown to be effective. For example, if a provider knew someone was in the treatment group for membrane sweeping, they might delay scheduling a formal induction in hopes that the person in the treatment group will go into spontaneous labor on their own. https://evidencebasedbirth.com/updated-evidence-on-the-pros-and-cons-of-membrane-sweeping/ Membrane sweeping IS a form of physical induction and intervention and should be clearly stated as such. We do not naturally or physiologically do this to ourselves so it is therefore an intervention that can disrupt the physiological process of labour. It IS and intervention “The aim of this Cochrane Review is to find out if membrane sweeping is a safe and effective way of inducing labour* at or near term and if it is more effective than the formal methods of induction.” As you can see from this Cochrane review, a sweep is a way of inducing labour. It is a form of physical or mechanical induction Also, membrane sweeping is a medical procedure that requires informed consent so if this medical procedure is NOT to induce labour, what is it for? Sara Wickham makes these observations: https://www.sarawickham.com/articles-2/what-is-a-stretch-and-sweep/ The stretch and sweep is a controversial procedure for a number of reasons. As above, it isn’t as effective as some people would like you to think. it will only work for a few people and it doesn’t bring labour forward by much anyway. It has potential downsides as well as potential benefits. There’s another reason it’s controversial. Some women have found that this procedure is offered or suggested during an antenatal visit without much prior discussion. And, shockingly, sometimes it is suggested while a midwife or doctor is in the middle of a vaginal examination. This is not OK. Neither is it OK for someone to do this without your full consent. A recent review of the literature on this has confirmed some of these things. Roberts et al (2020) found that, “There is a lack of evidence around women’s information needs, decision-making and experiences of membrane sweeping. This is concerning, especially in the context of rising rates of formal induction of labour. Further research is needed to investigate how women are being offered membrane sweeping and what information women need to make informed choices about membrane sweeping to promote spontaneous labour.” Therefore we object to more membrane sweeping being offered, at earlier appointments AND furthermore insist that it is a mechanical form of attempting to induce labour 16. We are encouraged by the inclusion of obtaining informed consent before performing a sweep. It is essential. 17. At antenatal visits from 39+0weeks, offer women a vaginal examination for membrane sweeping. [2008, amended 2021 https://www.sarawickham.com/articles-2/what-is-a-stretch-and-sweep/ The stretch and sweep is a controversial procedure for a number of reasons. As above, it isn’t as effective as some people would like you to think. it will only work for a few people and it doesn’t bring labour forward by much anyway. It has potential downsides as well as potential benefits. There’s another reason it’s controversial. Some women have found that this procedure is offered or suggested during an antenatal visit without much prior discussion. And, shockingly, sometimes it is suggested while a midwife or doctor is in the middle of a vaginal examination. This is not OK. Neither is it OK for someone to do this without your full consent. A recent review of the literature on this has confirmed some of these things. Roberts et al (2020) found that, “There is a lack of evidence around women’s information needs, decision-making and experiences of membrane sweeping. This is concerning, especially in the context of rising rates of formal induction of labour. Further research is needed to investigate how women are being offered membrane sweeping and what information women need to make informed choices about membrane sweeping to promote spontaneous labour.” Therefore, we object to more membrane sweeping being offered, at earlier appointments AND furthermore insist that it is a mechanical form of attempting to induce labour How about increased risk of infection with 5+ vaginal exams – has this been considered alongside the effectiveness/lack thereof of vaginal sweeps? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7183634/ 18. “This can include simple analgesia, labour in water and epidural 15analgesia. [2008, amended 2021]” We welcome the inclusion of water as a pain management option and hope that it will actually be provided in trusts as it seems that it is often not offered or facilitated even when requested 19. Offering a rest period if clinically appropriate – We welcome the inclusion of this in the guidance 20. Why is membrane sweeping not considered a form of induction in this guidance when it is a form of physical induction that would not occur naturally? We do not naturally separate our membranes with two fingers; therefore it is a form of physical induction. It is not physiological and is an intervention with associated risks. This should be made clear in the guidance for the reasons stated above. 21. Changes to the recommended time for induction should not be made until there is evidence to show that it would be beneficial changing the recommendation from 42 to 41 weeks. If there is not enough evidence for appropriate timing of induction, which is stated there is not, the change to the guidance should not be made. This evidence is needed BEFORE the recommendation is made, not after, as induction is known to have negative consequences for everyone involved, including financially for the NHS, so this should not be introduced as a guideline until such a time as there is clear evidence. 22. We welcome this research and feel that extra membrane sweeps from 39+0 weeks should not be introduced in the guidance until such a time as there is evidence showing the efficacy and highlighting possible increased risk of infection, risk of rupture of membranes and the further possible cascade of interventions, etc compared to the possible questionable benefits. 23. The committee were aware that certain groups of women may be at higher risk of adverse events with prolonged pregnancy and that these women may benefit from earlier induction. The committee noted that in their knowledge and experience, women from the Black, Asian and minority ethnic family background, women with 25BMI of 30 kg/m2or more, women aged 35 years or more, and women who had assisted conception were at a higher risk of adverse events in a pregnancy that was prolonged beyond term. The committee were aware that this is consistent with national audit data. DRAFT FOR CONSULTATION Inducing labour: NICE guideline DRAFT (May2021) As there was no evidence to identify the optimal timing of induction in these groups the committee made a research recommendation. How the recommendations might affect practice. The recommendations will decrease the gestational age at which induction of labour is offered to prevent prolonged pregnancy, and may increase the number of women who are offered induction. Why induce early at 39 weeks when trying to prevent continued pregnancy? Normal gestation is 37-42 weeks so offer induction past 42 weeks not before – in uncomplicated singleton pregnancies, why are you suggesting introducing an intervention with no known complications and side effects, that in your own words can cause a negative experience for birthing people and their babies when you can leave them to birth naturally, which is known to be more beneficial physically and mentally for them. Induction can be offered when people reach continued pregnancy, not well before. Induction in people with increased BMI - Caesarean birth was more common among women with obesity compared with women of normal weight following labour induction (Mantel-Haenszel fixed-effect odds ratio, 1.82; 95% CI, 1.55-2.12; P < .001). Maternal obesity was associated with a longer time to birth, higher doses of prostaglandins, less frequent success of cervical ripening methods, and higher dose of synthetic oxytocin, as well as a longer time to birth after oxytocin use. Therefore, why consider induction early when you know that it is more likely to cause problems and be unsuccessful thus wasting money, NHS time and causing upset and trauma to birthing people and their babies. 35 years or above - With people who are 35 or older, the care provider’s perception that a person is “high-risk” because they are older might lead to a higher chance of them having an intervention, regardless of the actual need for the intervention. So there needs to be a lot of conclusive, good quality evidence before putting this recommendation in the guidelines as people are likely to be offered induction for no other reason than bias and that is not ethical. There has been one trial in induction of people aged over 35 and it indicated that induction of labour did not improve outcomes or caesarean rates, and it was too small to determine if induction could reduce the risk of stillbirth or newborn death. There were 600 participants and 0 deaths. (35/39 trial). Therefore, there is not enough evidence to induce people early based solely on their age when they have otherwise uncomplicated singleton pregnancies. This is just ageist and not acceptable to be in the guidance. Black birthing people are 1.5-2 times more likely than white birthing people to have stillbirth at every week of pregnancy (Muglu et al, 2019). Racial health disparities are due to racism in all of its forms, including the effect of prejudice and institutional/systemic racism (Williams and Mohammed, 2013; Bailery at al. 2017). Evidence-based solutions to mitigate racial disparities in pregnancy outcome include doula support and midwife-led models of care (Bohren et al. 2017; Kozhimannil et al. 2016; Thoma et all. 2017; Sandall et al. 2016). In our opinion, this recommendation is treating racism with racism - Black and Brown bodies are not inferior and it is not ethical to induce healthy babies and women with uncomplicated pregnancies at 39 weeks based on the colour of their skin. We believe that inducing black and brown bodied people early will not end the disparities in outcomes. The ARRIVE trial stated that a policy of induction was linked to fewer perinatal deaths compared to expectant management, though absolute rates were small (0.4 versus 3 deaths per 1000, “high-certainty evidence”). Overall, the number needed to treat was 544 people with induction to prevent 1 perinatal death. This again is not ethical, practical, financially viable. The difference in spontaneous birth for ART babies versus spontaneous conception is non-existent beyond 28 weeks so why is routine induction with no complications being suggested? Also, the increased risk of still birth is likely to be attributable to the factors that meant that people were not able to get pregnant in the first place, not the actual procedures themselves, so this would not be relevant for same sex couples, or surrogates, who have undergone Assisted Conception in order to have a baby so this is not individualised care but a blanket inclusion that does not make logical or ethical sense. (Risk of stillbirth and infant deaths after assisted reproductive technology: a Nordic study from the CoNARTas group A A Henningsen et al. Hum Renprod. 2014 May (Pubmed.gov)) 24. In women who did not have a positive group B streptococcus test, but who had prelabour rupture of the membranes after 37+0 weeks, the committee were aware that expectant management for 24 hours was an option as the risk of infection to the baby was low. However, after that period, induction should be advised. Your own evidence review and guidance states: “1.1.10.3 Imprecision and clinical importance of effects Neonatal infections were lower in the immediate delivery group compared with expectant management. When the 2 included studies were meta-analysed, this effect had a high degree of imprecision, and was non-significant, with confidence intervals crossing the line of no effect.” How can one low quality study be used to affect a nationwide policy? This is no logical or ethical. https://www.nice.org.uk/guidance/ng195/evidence/c-timing-of-delivery-to-reduce-the-risk-of-earlyonset-neonatal-infection-pdf-9078465712 25. Women with uncomplicated pregnancies should be given every opportunity to go into spontaneous labour. This recommendation has been deleted because the next recommendation states which women with uncomplicated pregnancies should be offered induction, and so the committee agreed this recommendation was unnecessary. *We strongly disagree and believe this recommendation IS necessary and there is not enough evidence for the appropriate timing of induction for a sweeping statement of offering induction at 41 weeks to be made. This is not individualised care The evidence in the latest research by Dahlen et all (2021) clearly indicates that “IOL for non-medical reasons was associated with higher birth interventions, particularly in primiparous women, and more adverse maternal, neonatal and child outcomes for most variables assessed.” This includes long-term health implications for birthing person and children. https://bmjopen.bmj.com/content/11/6/e047040 26. In uncomplicated singleton pregnancies, offer induction of labour at 41+0 weeks, to take place then or as soon as possible afterwards. 1.2.3Explain to women that the risks associated with a pregnancy continuing beyond 41+0 weeks increase over time, and include: increased likelihood of caesarean birth• increased likelihood of admission of the baby to a neonatal intensive care unit• increased likelihood of stillbirth and neonatal death• a possible increased likelihood of assisted vaginal birth (using forceps or ventouse). [2021] *No risks of induction are included here – this is hugely biased presentation of information and does not constitute evidence to make an informed decision about care. There are no relative risks mentioned here and these are often presented in a catastrophic way to coerce agreement into induction rather than offering evidence-based information upon which the birthing person can make an informed decision 27. Induction of labour is appropriate approximately 24 hours after prelabour rupture of the membranes at term. What evidence are you basing this sweeping statement on when your own reviews of the evidence were not conclusive: “1.1.10.3 Imprecision and clinical importance of effects Neonatal infections were lower in the immediate delivery group compared with expectant management. When the 2 included studies were meta-analysed, this effect had a high degree of imprecision, and was non-significant, with confidence intervals crossing the line of no effect.” How can one low quality study be used to effect a nation wide policy? This is unethical and not logical https://www.nice.org.uk/guidance/ng195/evidence/c-timing-of-delivery-to-reduce-the-risk-of-earlyonset-neonatal-infection-pdf-9078465712 28. At antenatal visits from 39+0 weeks, offer women a vaginal examination for membrane sweeping. [2008, amended 2021] https://www.sarawickham.com/articles-2/what-is-a-stretch-and-sweep/ The stretch and sweep is a controversial procedure for a number of reasons. As above, it isn’t as effective as some people would like you to think. it will only work for a few people and it doesn’t bring labour forward by much anyway. It has potential downsides as well as potential benefits. There’s another reason it’s controversial. Some women have found that this procedure is offered or suggested during an antenatal visit without much prior discussion. And, shockingly, sometimes it is suggested while a midwife or doctor is in the middle of a vaginal examination. This is not OK. Neither is it OK for someone to do this without your full consent. A recent review of the literature on this has confirmed some of these things. Roberts et al (2020) found that, “There is a lack of evidence around women’s information needs, decision-making and experiences of membrane sweeping. This is concerning, especially in the context of rising rates of formal induction of labour. Further research is needed to investigate how women are being offered membrane sweeping and what information women need to make informed choices about membrane sweeping to promote spontaneous labour.” Therefore we object to more membrane sweeping being offered, at earlier appointments AND furthermore insist that it is a mechanical form of attempting to induce labour How about increased risk of infection with 5+ vaginal exams – has this been considered alongside the effectiveness/lack thereof of vaginal sweeps? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7183634/ 29. Welcome the change to unsuccessful induction 30. Welcome the more consultative nature of the process 31. Welcome the offering of a rest period for more person-centred care 32. We welcome the clearer wording of checking of foetal position before considering induction to improve safety of the procedure  Name: Hayley Rand
Business name: Hayley Rand 1. What services do you offer? Birth and postnatal doula support, pregnancy and postnatal massage and baby massage. I’m also proud to be a BirthBliss doula coach. 2. Where do most of your clients come from? Most of my doula clients get in touch after finding my website via Google or directory searches. My massage clients come mainly through Google searches, word of mouth and free Facebook advertising. 3. What has worked (been a success) and what has been less successful? Getting to know other doulas, especially local ones, has been so valuable. I’ve made some lovely friends through being a doula and it’s great to have trusted doulas to share work with. From a marketing perspective, I’ve never had any success with strategies involving flyers/leafleting, even when directly targeted at my client base. 4. Have you had to change the way you run your business because of lockdown/pandemic? Like many doulas, I introduced various remote support packages and intend to keep these as part of my offering. 5. What do you wish you had known when you started out? Knowing I’m not fit to drive after births would have saved me a £97 fine and a half day course for going through a red light in 2015 (of which I was completely unaware!). I took that as a warning and have used taxis/Uber when travelling to and from births ever since! Also, to think carefully before committing to a Christmas on call period (or any other time that is special to your family), particularly if you have young children. People will always be having babies but your children will only be little and believe in the magic for a short time. 6. What would be your biggest tip for new doulas? Be authentically you – don’t try to be anyone else or compare yourself to other doulas. All the new doulas I speak to and coach are wonderful unique individuals and have so much to give. Experience matters less than you think, you don’t need to know everything, you don’t need to rush into all the courses and add extra strings to your bow. You are enough and will be hired because of who you are. 7. And doula-life hacks? If you have an iPhone, make use of the ‘do not disturb’ function overnight when you’re on call. You can add your clients to your ‘favourites’ and will only be woken up by their calls, rather than jumping every time your phone pings! 8. What is next for you and your business? The youngest of my two children starts school in September, which will be a bittersweet end of an era, but means I’ll have an extra two days a week to dedicate to my business without having to arrange childcare or feeling torn between working and spending time with my son. I’m looking forward to having more availability for postnatal work, more time to meet up with other birthworkers and I might even do some night doulaing in the knowledge that I’ll be able to sleep after the morning school run!  Name: Louise Oliver
Business name: The Peaceful Doula and member of The Doula Hub 1. What services do you offer? I’m a birth and postnatal doula, night doula and hypnobirthing coach. 2. Where do your clients come from? Across the board, from the Doula Directory, Doula UK, and from my website. I also share enquiries with the other members of The Hub. We all receive the enquiries, we interview in pairs and suggest to the clients which one of us suits, depending on availability, location etc. 3. What works for you and what has been less successful? I work very closely with a small group of other doulas as part of The Doula Hub. We give full back-up support to each other and teach the same, very comprehensive, antenatal programme. I really love working as a team, I feel much more relaxed knowing my clients have back-up from other doulas who feel the same way as I do about what a doula should be. The support we give each other daily is priceless. Ranging from covering births to, my dog just ate something unspeakable, help!! I found working alone quite isolating. Although, now The Doula Association has been formed, I feel way more supported than I did in my first year or so. 4. Has the way your run your business changed since we went into lockdown last year? I transferred my hypnobirthing and antenatal sessions to online, but managed to support six homebirths in person. This works very well so I may continue to do some sessions online. 5. What do you wish you had known when you started out? Honestly, I think my expectations were set very clearly when I trained with Birth Bliss. I knew I would need to do a solid business plan and invest in developing my brand. It took me a few months to get everything prepared in the background before I launched my business. 6. What’s your biggest tip for new doulas? Have confidence in your ability and do not undersell yourself. 7. And doula-life hacks? From the outside I look like the most organised person on the planet!! I was actually super disorganised so had to learn this as a life skill, particularly as a single mum working as a doula. I would say that a good support network is essential. Also, make time for you. Book holidays and time out at the beginning of the year and stick to your plans. It’s really easy to try and fit in ‘one more birth’, or ‘one more post-natal job’, but if you don’t carve out time to recharge your batteries you will burn out. This is not helpful to you, or your clients. 8. What is next for you and your business? Continuous improvement for both The Hub and personally. I feel that there is always more to learn, and always room for improvement.  December 15 2020
The session began with Tinuke from the FiveXMore campaign giving an outline of the campaign and sharing birth stories including her own that exemplifies why birthing people are left feeling unimportant, unheard and that their pain during the birthing period was not taken seriously. When asked on what could be done to change the disparities and prevent future harm Tinuke and Clo from the FiveXMore campaign named the following actions:
Professor Knight (Professor of Maternal and Child Population Health at the University of Oxford) agreed that there is a particular issue underlying maternal deaths with pregnant people presenting on multiple occasions and not being heard. Specific research was carried out looking at the care received by women from different ethnic groups. The results from her research suggested that there was no differences in care when comparing ethnic groups. However, there was evidence to suggest that approximately 40% of women might not have died if they had received different care. The research also concluded that there were 17 clear biases in the care received. The 3 leading biases found were:
Professor Knight confirmed that the disparity in maternal mortality rates between black and white women has been getting wider. Tinuke shared some of the results from FiveXMore’s consultation with 400 Black women. Of those women:
Professor Jenny Kurinczuk, (Professor of Perinatal Epidemiology and Director of the National Perinatal Epidemiology Unit, at Oxford) Shared that whilst overall perinatal mortality has fallen from 2015, there is a racial disparity in stillbirths and neonatal deaths. There is a twofold increase for black babies and a 60% increase for Asian babies. This particular disparity appears to have slightly increased over time. There is still no explanation for the disparity although some might be accounted for by the variance in acceptability and uptake of termination of pregnancy due to a congenital anomaly and also deprivation. Further research is required. She confirmed that the MBRRACE research shows that there is twofold difference in maternal mortality for the most deprived parents and that there are a lot of factors that are interlinked. There is still work to be done to understand the individual risk factors in a number of the issues. Ethnicity does not create a variation in cause of mortality, almost all of the women who died had pre-existing mental health or medical co-morbidities. However, pregnant person bias does exist. The leading cause of maternal death is heart disease, the symptoms associated with heart disease (central chest pain, breathlessness and pain going down the arm) are sometimes overlooked as a symptom of pregnancy and therefore at times missed by medical staff in acute care settings or by junior or less experienced staff. Professor Kurinczuk confirmed that the MBRRACE team is conducting a confidential inquiry into the deaths of babies to black and black British mothers. This inquiry began at the beginning of 2021. Maternal Mental health and Suicide The data suggests that race is not a contributing factor when looking at risk of maternal suicide, however there is a bias that normalises or dismisses symptoms of parents who are vulnerable to suicide therefore preventing intervention and support. Another issue is that the majority of women who died in this way sought help on multiple occasions but our current care systems are not holistic enough to give visibility to concerning patterns. MBRRACE urge that repeated presentations should be viewed as a red flag and an emphasis should be placed on making diagnosis not just excluding them. Continuity of Carer The consensus from both Professor Knight and Tinuke was that continuity of carer would work in cases where the right team with the right expertise to provide individualised care were put in place to support women, particularly those with complex needs. Preliminary outcomes from the interim Ockenden Report Donna Ockenden shared that the overarching issue was a failure to listen to the families and also a culture of placing blame on the families when things did not go as they should have.
RCN Chief Executive Gill Walton confirmed that an approach that could be taken to address the national shortage in maternity the workforce is to specify the requirements necessary to support one safe birth and use that for guidance. Dr Edward Morris (president of the RCOG) agreed. Both also agreed that maternity should have sound representation at the board level of NHS Trusts. There was consensus amongst both that whilst the HSIB provided good information to also meant that local opportunities to learn from mistakes were lost. Additional scans later in pregnancy Professor Gordon Smith from Cambridge University, spoke on the usefulness of a presentation scan at 36 weeks to help assess risk and provide information for informed choices to be made about location and mode of birth. He suggested that this would reduce the likelihood of emergency C-section if it is already determined that the baby is in breech or other presentation that may require additional support. How to use the data currently collated to create lasting change. There was agreement with Dr Morris and Gill Walton that there needs to be a more responsive data collation system that could potentially be anonymised and collect data from the CQC inspections, HSIB, NHSR, the NIS and all of the inquiries and reports that are ongoing with additional datapoints from the families. This could potentially also alert Trusts of cultural issues that need to be addressed. Dr Morris confirmed that an additional layer is not required but the data that is already collected must be used in a more systematised and timely fashion. We should hear about the near misses and feed all of this information into the governance system of the trusts so that they can learn and improve in a more responsive way. The damaging effect of using the term “normal birth” Both the heads of the RCN and RCOG were asked to commit to not promoting the use of the term “normal birth’ because of the impact it may have on families when considering the mode of birth that is safest for their particular needs. The potential for a hidden pressure to be exerted on families by the labelling of physiological birth as “normal” was identified by the committee. Both heads agreed that they would not encourage the use of this term. Source:https://committees.parliament.uk/event/3111/formal-meeting-oral-evidence-session/ Written by Elizabeth Odunlami MBRRACE UK Rapid Report: Learning from SARS-CoV-2-related and associated maternal deaths in the UK4/8/2021  (March - May 2020)
Following the SARS-CoV-2 virus, MBRRACE initiated a rapid notification system for maternal deaths associated with the virus. Expedited reviews were conducted to collate information relating to the virus for pregnant people “with confirmed or suspected SARS-CoV-2 infection during or up to one year after pregnancy, and any deaths of women who died from mental health-related causes or domestic violence, which might have been influenced by public health measures introduced to control the epidemic such as lockdown.” The reviews reported were from deaths occurring in the period of March to May 2020. Healthcare Safety Investigation Branch (HSIB) also contributed to this report using data from their own investigations of maternal deaths linked to SARS-CoV-2. The key lessons and recommendations:
Whilst the report provides guidance primarily directed at those providing clinical care, key takeaways can be taken from the above summary for those supporting families or clients who are pregnant or in their postpartum period. Source MBRRACE Rapid Report 23 March 2021 https://www.npeu.ox.ac.uk/mbrrace-uk/reports#main Written by Elizabeth Odunlami  Name: Natalie Bouscarle
Business name: Your Doula 1. What services do you offer? Birth doula support, Postnatal doula support, Overnight support and Mindful Birth Hypnobirthing 2. Where do your clients come from? I tend to find a lot of my clients come from Instagram, in my DMs, or through my contact page on my website. 3. What works for you and what has been less successful? Putting my prices up to a fee that I feel proud to work for has been a big success for me. I found that offering packages at discounted prices did not benefit me or my business, and I definitely learned that the hard way. 4. Has the way your run your business changed since we went into lockdown last year? During the first lockdown I moved all my support to virtual support. I was very fortunate that the clients I had at the time were happy to accommodate this new way of working together. As the lockdown eased, I did move in to in person support again which was so nice to be able to do. During lockdown 3 when my children were then off school, I had to make the decision to move all postnatal clients to evening hours. My new working hours for January through to March were 5:00-10:00pm. I was really surprised at how well this worked and my clients seemed to really benefit from some evening support. 5. What do you wish you had known when you started out? That clients are not phased or worried about you being “coached”. I soon gained confidence in the knowledge that it's far more about the connection you can form with potential clients than the previous experience you have. 6. What’s your biggest tip for new doulas? Don’t wait until your website and social media is looking spotless before putting yourself out there. And have faith in the universe, the right clients will find you. 7. And doula-life hacks? For me it was getting some jumpers with my logo printed on them. Having a “uniform” for my work has made a big difference to ruining less clothes with all the fluids that come from being a doula…. I also find it makes me look professional whilst still looking approachable. 8. What is next for you and your business? I have recently trained with the wonderful Emiliana at The Mindful Birth Group to teach hypnobirthing courses. For me I love the idea of being able to incorporate this into my birth packages. |
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