Our values as an organisation are:

Reliability | Accountability | Integrity | Community |Respect



We believe all women and birthing people should be treated with integrity and respect and have support at this transitional time in their lives. In accordance with our Operational Team Position Statement on Bias in Perinatal Services, we have set up The Doula Association Pay It Forward Programme - PIFP, to give opportunity for people who would like doula support for their birth or postnatal period, to be able to access this, where their own means do not allow.

Donate today or on a monthly basis  →

All people applying to the pay it forward program, from every race, religion, relationship status, sexual or gender orientation are welcome. Successful applicants will be able to search for a PIFP registered doula on The Doula Directory. you can apply either for birth or postnatal support (but not for both). You must fulfil the following criteria to apply and be able to provide documentation as evidence that you:

  • Are experiencing financial hardship and are on income support (You will need to provide document evidence)

/OR are experiencing financial hardship (but have not yet been able to claim income support) AND fulfil one or more for the following criteria (Evidence will need to be provided):

  • Are fleeing domestic violence or abuse
  • Are a survivor of trafficking and are seeking asylum
  • Have no recourse to public funds status
  • Are homeless or living in temporary accommodation
  • Have a disability that significantly impacts your daily life and can provide a letter from a healthcare provider to show this
  • Have a mental health condition that significantly impacts your daily life and can provide a letter from a healthcare provider to show this
  • Are in the prison or probation system

Applications For Doula Support Through The Pay it Forward Programme
​will be opening soon!

​If you do not fit our eligibility criteria for the pay it forward fund, please do search for doulas in your local area and see if they are able to meet your budget. Many doulas work on a sliding scale and may be able to help you at a reduced fee.  

If you would like to contribute to the Pay It Forward Programme click here. On behalf of The Doula Association Operational team, thank you for making a difference and paying it forward, your generosity is much appreciated. (If you would like to be kept up to date with fund news, please tick the appropriate box when making your donation).